Hey,

I owe you an explanation.

Nine months ago, I went dark. No emails. No newsletters. Radio silence.

Not because I was on a beach somewhere (though that sounds nice). I was in the trenches with home service companies just like yours. Installing systems. Testing campaigns. Figuring out what actually works in 2025 versus what used to work in 2018.

Here's what I learned: The game has changed.

The contractors making $500K to $2M+ aren't doing what everyone else is doing. They're not running "spray and pray" Google Ads. They're not hoping their website magically ranks. And they're definitely not waiting for the phone to ring.

They have systems. Processes. Marketing that works while they sleep.

And starting today, I'm going to show you precisely what they're doing.

What You're Getting Every Monday From Now Until The End Of 2026

This isn't going to be a "rah-rah motivation" newsletter. You don't need a pep talk. If you do, go watch some Gary Vee Reels.

You need tactics.

Every Monday morning, you'll get:

1. One marketing strategy you can implement this week. Not theory. Not fluff. Real campaigns with real numbers attached.
2. One trend or update that affects home service businesses. Google changes. AI tools. Platform updates. The stuff that moves the needle.
3. One quick win you can execute in under 30 minutes. Because I know you're busy running a business.

No filler. No BS. Just the marketing intel that helps you book more jobs at better margins.

Why This Matters Right Now

We're 3 weeks from 2026.

Your competitors are coasting into the holidays. They're checked out. They're assuming January will be slow like it always is.

That's your opportunity.

The contractors who use December to plan, prepare, and position themselves? They hit the ground running in Q1 while everyone else scrambles.

The ones who wait until January 15th to "figure out marketing"? They're calling me in March wondering why they're broke.

Which one are you going to be?

Your First Quick Win: The 3-Minute Google Business Profile Update

Since you're reading this, I'm guessing you want to start strong.

Here's something you can do before lunch that could double your

December call volume:

Go to your Google Business Profile right now and add a post.

Not just any post. Use this exact framework:

[HEADLINE] "Still Need [Your Service] Before the Holidays?"

[BODY] "We have limited availability December [dates]. Book now and we'll lock in 2025 pricing. After January 1st, rates go up 8-12% industry-wide.

Call or book online at our website. Same-day service available."

[CALL-TO-ACTION BUTTON] "Book Now" (links to your booking page or contact form)

Why this works:

1. Scarcity – "Limited availability" creates urgency
2. Anchoring – You're framing the price increase as industry-wide (not your greed)
3. Clarity – One clear action to take
4. Timeliness – Catches people planning for holidays/year-end

This takes 180 seconds to create. And Google pushes posts to people searching for your services right now.

I've seen this single post generate 12-20 calls in markets with decent search volume.

Do it today. Before you check email again. Before you scroll Instagram. Right now.

What's Coming in the Next Few Weeks

Next Monday (December 16), I'm sending you the Year-End Marketing Audit. It's 7 questions that reveal exactly where your 2025 revenue leaked and how to plug the holes in 2026.

The week after (December 23), you'll get the "Holiday Week Strategy" – 3 marketing moves you can make while your competitors are eating cookies and checking out.

And on December 30, I'm sending you my 2026 Revenue Goal Framework. It's the same system I use with clients who pay me $2,500 for a strategy session.

You're getting it free because you're on this list.

Then January hits, and we're off to the races. 52 weeks of marketing strategies, emerging trends, and proven tactics that fill your pipeline.

Here's What I Need From You

Hit reply to this email and tell me:

What's your biggest marketing challenge right now?

Is it getting enough leads? Converting estimates to jobs? Competing on price? Getting reviews? Something else?

I read every reply. And I'll use your answers to make sure I'm covering what you actually need (not just what I think you need).

Fair?

Let's make 2026 your best year yet.

Talk soon,

Brandon Garcia

BKXX Enterprises
740-359-7180
www.bkxxenterprises.com

P.S. – Seriously, go update that Google Business Profile right now. Three minutes. Real results. I'll wait.

P.P.S. – If you know another contractor, roofer, plumber, or home service owner who'd benefit from this newsletter, forward this email to them.

They can subscribe here